The Arab NGO Network for Environment and Development (RAED), will narrow the focus of the program enough to achieve measurable results.

It will do so by choosing four urban poor areas in Egypt, Lebanon, Morocco, and Tunisia chosen for their high quantity of solid waste, but most important with an existing garbage collection system that would help the project implementation and thus focus only on activities related to awareness and recycling.

In other words, RAED will seek target areas that have had little or no experience with efforts organized at the community level. It will further stimulate the participation of women and young people in the program, as it is those two groups that have been under-represented in projects of this kind, though they are the ones who may have the most to contribute. As for the other sectors of the community (students, elder people, other youth, garbage collectors, local authority representatives) will be addressed within the awareness campaigns that are planned to be implemented in each area.

RAED will target 500 households per target area through a pre-test, the KAP (Knowledge, Attitudes, and Practices) survey in the four target Areas, which aims at selecting and identifying the local resources of the target areas. The through the KAP survey, researchers will be collecting information about households Knowledge about solid waste management issues as separation, recycling and reuse, their Attitudes towards Solid Wastes and how they prefer to tackle this ongoing environmental problem and finally their Practices with regard to the SWM issue.

This pre-test survey, will generate information that is essential as an input for the project further activities that should be based on real information that might vary from one area to another.

Much as consumer surveys are important to the marketing of goods and services and are an essential sales and marketing tool, so is a Knowledge, Attitudes and Practices (KAP) survey an essential part of this project strategy. The more you know about the end-users and end-beneficiaries of your program, the better you will be able to cooperate with them and work with them in mutually beneficial activities. The survey will be conducted to get to know the people in each targeted area, assess receptiveness to the program and ultimately direct RAED to the community leader types and the project participants.